I was so excited to work with the ADC. They asked me to create the image for the “Behind the Cube” video series and talks. They invite creatives to show all the behind the scenes of their projects. I had to create a recognizable image easy to apply in the social networks, poster and invitations. So I made an image that has a visual trick. You can either see a cube behind a cube or a cube inside a cube. The idea is that you can literally see what’s written, and have another layer of information too.
Oriol Massaguer kindly helped me in building the CGI of the cube.
2014 Art Director: Marta Cerdà