Rigid.

Hype
for Type.

Rigid is a modular font inspired by Josef Albers’s typeface Architype Albers and the work of Ken Garland. It was a great surprise to see it applied at the exhibition of Michael Stipe, NEW SIGHTS, NEW NOISE! at the 80WSE Gallery in New York You can buy the font at Hypefortype if you like!

2010     Art Director: Marta Cerdà