25 is a sexy number to work with, because 2 and 5 five are nearly symmetrical, but upside down, a bit like number 72. Instead of going towards something round and sexy I went for something extremely modular. I took advantage of this symmetry and then went really abstract with it. Why? Because I was among the 25 designers that were approached to design something in homage to the 25 years of Barcelona’s printing house. Animation by Cocobongo.
2019 Art Director: Marta Cerdà