I remember the day that I got the email from Cutwater asking me if I wanted to be a part of this campaign, I was so excited. They allowed me to experiment, and they made a really good job in the art direction. The idea here was to do something with the pattern printed in the sunglasses and the head wearing the sunglasses. It was difficult to have all this geometrical straight lines all over the head with all the rounded shapes of the pins. So, we cut the head in two and found the way for them to live together.