Marta Cerdà Alimbau

Capital letter S for Kleenex Capital letter O for Kleenex Capital letter T for Kleenex
Advertising
Kleenex

Decorated capital letters S T O for the Antiviral Kleenex campaign in the UK. We found inspiration in the illuminated capital letter from the medieval times. The campaign was explaining different tales where the antiviral (the circular violet dots) always won at the end. Each tale had a different decorated capital letter explaining a bit the story of the tale.

In collaboration with Alex Trochut

  • Agency: Grey London. UK
  • Year: 2008
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